Answer:
Non programmed decisions
Explanation:
Action Co is attempting to decide whether or not to launch a new $10 million advertising campaign for a product whose sales have been lagging well below the projected sales for the product keeping such a thing in mind it is the non programmed decision to be taken by action co.
A non programmed decision is the one taken by the top level of management related to unstructured or not properly defined problems which are non recurring in nature as well.
Here in this situation the company is still not sure about its decision which is not planned from the beginning so thereby it is termed as non programmed.
