Fred is releasing his new album of jazz music. He can only release the album in one store. He wants to know where his release would be the most successful in the city. He observed that the downtown are people and college student's love jazz music the most. He decide to release the album in downtown store because he left college student's might not be able to afford the album. What changes to Fred technique would have giving him a better understanding of where his release would be the most successful?