To avoid losing your lunch customers to this new competitor, you need to develop a marketing and promotion plan to help attract and retain customers.
A solution based on the eight-step problem solving process would be:
Step 1 - Problem definition:
- Entry of a new competitor in the market.
Step 2 - Problem clarification:
- A new fast food restaurant is opening next to its Delicatessen, which could pose a threat to the company as the main customers are workers from nearby companies who come for a quick bite to eat.
Step 3 - Set goals:
The goals according to this scenario could be:
- Maintain or increase monthly billing.
- Increase the company's revenue in the morning.
- Prospect new customers from social media.
Step 4 - Identify the root cause of the problem:
- The root cause of the problem is the fact that workers have the need for greater speed, which can be an opportunity for the fast food restaurant.
Step 5 - Develop the action plan:
- adapt your product to the customer's needs.
- provide discount coupons to the customer.
- create loyalty cards that guarantee 50% discounts for every 5 meals.
- create a delivery app.
Step 6 - Execute the action plan:
- The execution of the action plan is the stage where communication channels will be used to transmit your advertising.
- For each customer who goes to eat at Delicatessen, you can distribute loyalty cards and a discount coupon as a thank you.
- Staff training is also needed to make delivery of meals to the customer faster.
Step 7 - Results evaluation:
- In this step you should analyze the results of the new marketing actions implemented, observing the billing rates and customer behavior data.
Step 8 - Continuously improve:
- In the last step, therefore, it is necessary to identify and correct the possible flaws in the action plan in order to fix them and generate strength for quality and value creation for the customer through the services offered at the restaurant.
Learn more here:
https://brainly.com/question/11850743
