1. The planned effort to present a unique image through newspapers, community events, and other visible
places is called
A. press release.
B. advertising.
C. public relations.
D. branding.
2. What's the main advantage of establishing per-item prices on an order and pricing form?
A. Clients are informed in advance that high-cost items should be excluded.
B. Clients have a way to tailor a catered event to their budget.
C. You can reduce the cost of materials and labor.
D. You can estimate your total cost and reduce overhead.
3. A new caterer, working off premise, typically invests less than _______ to open a catering business.
A. $5,000
B. $15,000
C. $2,000
D. $10,000
4. In carrying out market research for a locality, you collect data on income levels, life style characteristics,
percentages of home owners, and average age. You are collecting _______ information.
A. defining
B. geographic
C. demographic
D. census
5. Suppose you're a caterer who specializes in cooking and serving meals in the client's house. What type
of catering service are you providing?
A. No-service catering
B. On-premise catering
C. Partial-service catering
D. Full-service catering