The two key characteristics of the introduction stage of the product life cycle include "the high costs resulting from the initial cost of marketing, advertising, distribution, etc."
The other key characteristics of the introduction stage of the product life cycle are "the sale quantities are usually low, which then increases gradually."
Other characteristics of the introduction stage of the product life cycle include the following:
Hence, in this case, it is concluded that the introduction stage of a product life cycle is significant.
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