In order to handle the objections effectively, Maurice should understand that buyer resistance: is a normal part of the sales process.
Buyer resistance occur when customers refuse to buy goods or product form a seller because of the price or when they are not satisfy with the product.
Most seller tend to face objection on a daily basis especially price objections as the buyer may refuse to buy or purchase a product from a seller because the price in on the high side.
Inconclusion Maurice should understand that buyer resistance: is a normal part of the sales process.
Learn more about buyer resistance here:https://brainly.com/question/23549890