Intensive distribution is a method of product distribution that aims to make a product available in every store where potential buyers might look to buy it.
By utilizing all possible outlets, intensive distribution strives to provide saturation coverage of the market. Total sales are frequently linked to the number of outlets used (e.g., cigarettes, beer). A corporation may use an intensive distribution marketing plan to try to sell its goods from a small vendor to a large retailer. Selling more products is intensive distribution's main objective. By utilizing all accessible outlets, intensive distribution aims to provide saturation coverage of the market .The focus on consumer convenience is typically what motivates this strategy. For example, items like a bag of chips or a Coke must be easily available for people to purchase them.
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